Malaysia is a country that sets a good example for halal standards nationwide. It is the foremost Muslim tourist destination in the world. The country developed global halal food industries and improved other halal products.
Muslims have been consistently searching for halal products, as shown by the growing demand for halal food. So, let’s first define halal to know why investing in this business is a wise decision.
What is Halal?
Halal is the permissibility to eat, drink and do certain things based on Islamic law and principles. It serves as a basic requirement for food production. This includes food trading or marketing.
The Malaysian Department of Islamic Development (JAKIM) has issued the Malaysian Halal Certification Procedures Manual that contains rules in halal food industry. The certification extends to hotels, logistics and warehouse industries. The movement is a reaction towards demand for halal food and global awareness in food safety, one of halal’s highlights.
The application of halal certification is increasing due to the growing demand from consumers. The increasing profit in halal food industry makes buy and sell business on halal restaurants a strategic investment. Because of the healthier processes and requirements of raising and slaughtering of animals, everyone can eat halal food. Thus, halal food restaurants are appropriate for both Muslims and non-Muslims.
Malaysia as a Halal Destination
There is currently a growing demand from West Asia for Muslim-friendly destinations. Tourists are looking for holidays that meet halal requirements. Middle Easterners also take their families for a holiday to avoid the hot season.
Luckily, as a Muslim country, Malaysia is right in the center of this profitable market. You can leverage the country as a halal destination. Also, Malaysia has been recognized among the Organisation of Islamic Cooperation members as the leader in terms of Muslim-friendly tourism.
Why Consider Buying Halal Food Restaurant in Malaysia?
The Muslim population in Malaysia is growing. Approximately 60.4%, or more than half, of the country’s population consider halal standards in their food consumption. But this isn’t just a local trend.
Actually, the market opportunities for halal food implies profitability worldwide. There’s a high demand from non-Muslim consumers that perceive halal food to be safe and healthy. It goes without saying that halal goes beyond its religious obligation. It’s a standard of choice for Muslims and non-Muslims.
This increasing demand resulted in hospitality industries making their eating establishment halal certified. If you want to try putting up a halal food restaurant as a business, you can look for a small business for sale. A halal food restaurant can attract Muslims and non-Muslims, Malaysian residents and tourists alike. Start by scouting around Easy Buy Sell Business Malaysia, a Business for Sales Center. It is a platform where people post and sell businesses of wide categories like Food and Beverage.
Malaysian restaurant managers involved in a study revealed they have high expectations toward halal certification. They agreed that halal certification is an important aspect in the food industry especially in the restaurant sector. This expectation is from the growing demand in halal food, the role of Malaysia as global halal hub, and the increasing number of Muslim tourists. Another factor is that consumers can be influenced to patronize eating establishments that are halal certified. Lastly, it can be attributed to the halal standard of health, safety and quality.
You should consider not only the global demand of halal food when buying a halal food restaurant. Malaysia as an Islamic country, a Halal travel destination, and a Muslim-friendly country makes it a great deal.