While you probably expect it to be easy to design custom seating, it isn’t. First, you must do market research, understand your target market and consider your company’s principles. It will probably take a lot of tries before you get it right. The key is to know where to start. You’re about to find out. Keep reading for a step-by-step guide to picking the best custom seating option.
Start With Your Story
You created your company to make money. To do that, you need to sell your brand. Consumers are more likely to choose your brand if they can connect to the story behind it. You probably used this technique when developing your logo. You also want it to reflect in your seating. Before beginning your design, think about the why behind your business. For example, write down your story if you strive to make safe car seats because one of your children was injured due to poor craftsmanship.
Come Up With Defining Words
Now, grab your thesaurus. Open it up and look up words that describe your company. For example, look up the word “clothing” in the thesaurus if you sell clothing. You will probably get many descriptive words you weren’t expecting. Dig deeper until you find a few words that fit with what you do and why you do it.
Sketch Your Logo With These Words
Once you have your why, logo, and keywords, start sketching ideas on paper. Create different and unique concepts. For example, if your company offers a place to keep families together in airports, your seating could include your logo, while others focus on words emphasizing togetherness. Then, refine your design and play around with the focus of your design. Just remember to keep your design and use your colors wisely.
Develop Your Sketch Online
Now, you need to turn your paper drawing into a digital format. There are a lot of places online where you can do this. You want to do this because that makes it easier for the logo seating company to know precisely what you want on your order. While turning your sketch into a digital format might seem simple, ensure you take care. Pay special attention to the layout. Ensure your text and images are perfectly lined up, and the logo is in the center of the design page.
There’s a lot that goes into designing custom seating. It might seem ridiculously long, but this is a process that you shouldn’t rush through. Instead, follow this process correctly so you don’t have to worry about reordering more seating later. Once you’ve finished uploading your design, review it. Make sure it is a winner before you place your order.